Brainstorming

A deceptively simple technique to break a paradigm

How Workplace Safety Insurance Board and EMC create a fluid yet structured innovation climate that accelerates the ideation cycle and makes solutions-thinking a priority

A Queen’s team designs a new search engine that provides just enough faintly-related results to trigger novel ideas

Much of what passes for brainstorming are idea-killing sessions that leave organizations thinking they’re not innovative. The technique of storyboarding can remove the worst of these habits and surface both great ideas and a plan of action.

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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