Big Data

Using customer data to nurture emotionally loyal customers
60-minutesTuesday, September 17, 2013 - 1:00pm
Session Leader: 

Forget about the Big Data lockdown. The real action is in co-creating new cloud-based services with customers and competitors

In the era of Big Data, marketing managers must move beyond analyzing aggregates of market data

With the recent growth in availability of data and inexpensive analytical tools, forward-thinking enterprises can mine the potential of these powerful methods for themselves. Here is what you need to know to get started.
Using analytics to discover your organization's hidden value
60 minutesWednesday, September 12, 2012 - 1:00pm
Session Leader: 
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Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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