data eye
The endgame is to change people’s behaviour at scale and undermine self-determination
Want a more well-rounded approach to using customer information? Let the C-Suite grab the reins
Don’t rely on logic and reason alone. Emotions, expectations, and the environment can all inspire action
Banking with Biases
Why data and behavioural science are a natural fit
A Man Using Cloud Data Analytics
Get these building blocks in place to fulfill the analytics promise
Facts Vs Feelings
Analytics is a hot topic in boardrooms but a survey shows intuition and experience are still highly valued
From the basement to the boardroom: The analytics revolution is returning us to the Marrakech markets of old
Consumers are fine offering their personal information online or through their smartphone; they just want a fair exchange and respect
It can take 15 years for technological solutions to be enacted. Firms can get on the fast track by co-creating value with their customers and competitors
When businesses use reward programs to improve customer experience and value instead of mindlessly mining for data, customers respond in kind

Smith School of Business

Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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