mass media
Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements
Banking with Biases
Why data and behavioural science are a natural fit
A Man Using Cloud Data Analytics
Get these building blocks in place to fulfill the analytics promise
When a new movie or book is rolled out in different formats over time, how do firms get the biggest bang from their advertising and viral campaigns?
Want to improve the consumer’s experience? You probably won’t find the answer in historical data
Facts Vs Feelings
Analytics is a hot topic in boardrooms but a survey shows intuition and experience are still highly valued
From the basement to the boardroom: The analytics revolution is returning us to the Marrakech markets of old
When it comes to products with a short shelf life, replenishing your inventory by instinct alone makes you easy pickings. Time to build your analytics toolkit
60-minutesThursday January 16, 2014 1:00 PM EST
The need for better marketing management
Session Leader(s): 

Smith School of Business

Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

Follow us on: