Analytics

Banking with Biases

Why data and behavioural science are a natural fit

A Man Using Cloud Data Analytics

Get these building blocks in place to fulfill the analytics promise

When a new movie or book is rolled out in different formats over time, how do firms get the biggest bang from their advertising and viral campaigns?

Want to improve the consumer’s experience? You probably won’t find the answer in historical data
Facts Vs Feelings

Analytics is a hot topic in boardrooms but a survey shows intuition and experience are still highly valued

From the basement to the boardroom: The analytics revolution is returning us to the Marrakech markets of old

When it comes to products with a short shelf life, replenishing your inventory by instinct alone makes you easy pickings. Time to build your analytics toolkit

The need for better marketing management
60-minutesThursday, January 16, 2014 - 1:00pm
Session Leader: 

Smith School of Business
Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

Follow Smith Business Insight on: