mother multitasking
First-time parents start off with reams of research and good intentions. But what happens when the “messiness of doing” undermines their new habits?
grocery aisle

When positioning their own store brands, retailers benefit from knowing what consumers look for. When does it make sense for them to share these insights with national brands?

confused grocer

Firms have forgotten how to serve their customers. Here are three ways to get back to the basics before it’s too late

five stars

Where to look for answers beyond touchpoints and customer expectations

smartphone home monitoring
Bell, Rogers, and TELUS have been fighting to a standstill since 2013. Instead of continuing a pointless strategy, here’s how they can deliver on a new value proposition
walmart food bank
To reap the benefits of corporate social responsibility, a consistent strategy over at least five years trumps all
friendly salesperson
Friendliness without friendship may undermine customer relationships
Brain scans tell the tale: paying with cash packs an emotional punch
A carefully crafted reminder notice, with simple language and a firm deadline, turns corporate lallygaggers into timely taxpayers
With the automation of many sales tasks, salespeople will need to focus on their own killer app - building relationships
Disney crowds
Disney researchers decode consumer behaviour to discover untapped value
Consumers rarely notice when manufacturers position their own salespeople in retail outlets. Those firms better hope consumers don't wise up
For tech firms looking to scale at warp speed, marketers must get engineers and salespeople on the same page

Management consulting is a tough business, with assorted risk and change management challenges to contend with.

Smith School of Business

Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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