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Consumers view businesses as people and their transactions as zero-sum games. No wonder we think they’re are out to get us

Brain scans tell the tale: paying with cash packs an emotional punch

With the automation of many sales tasks, salespeople will need to focus on their own killer app - building relationships
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When overhauling their loyalty programs, firms can find a way to leave no customer behind and still make money

Whether it’s the old-school Willy Loman who carried a bag in Death of a Salesman or the present-day account executive trying to harness social media, being a sales professional means adapting to change. These days, change and disruption just keep coming.

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Want a more well-rounded approach to using customer information? Let the C-Suite grab the reins
60-minutesWednesday July 12, 2017 1:00 PM EDT
Consumers increasingly are going global yet strong sub-cultures still hold sway. How should marketing strategies keep up with the times?
About one-third of food produced worldwide is wasted while millions go hungry. Research into consumer behaviour exposes the biases that undermine our good intentions
When a new movie or book is rolled out in different formats over time, how do firms get the biggest bang from their advertising and viral campaigns?
“The story we’re looking for is a story of human behaviour”
“Organizations don’t buy products. People in organizations buy products”
Want to improve the consumer’s experience? You probably won’t find the answer in historical data
Marketing strategy must begin with the question: What is the problem that consumers are trying to solve?
Marketers are starting to win back the authority to deliver on their brands’ promise

Smith School of Business

Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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