Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements
How an organization’s strategic orientation shapes its corporate social responsibility
Want a more well-rounded approach to using customer information? Let the C-Suite grab the reins
About one-third of food produced worldwide is wasted while millions go hungry. Research into consumer behaviour exposes the biases that undermine our good intentions
When a new movie or book is rolled out in different formats over time, how do firms get the biggest bang from their advertising and viral campaigns?
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