Consumers rarely notice when manufacturers position their own salespeople in retail outlets. Those firms better hope consumers don't wise up
A new model that accounts for how consumers view wait-or-buy decisions shows retailers how to harvest higher revenue from deeper discounts
Research reveals the best tactics for entrepreneurs to spread word of mouth via Twitter
Why doesn’t negative word of mouth happen more often? Because we often feel we’re part of the problem
Ken Wong on new strains in the client-agency marketing relationship
Social groups help consumers build their identities. How do marketers fit in?
And once we decide who ‘you’ are, we may even survive to sell another day
Retail sales may send consumers to their happy places yet they are increasingly wise to the marketer’s ways
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