Global marketing strategy needs to be balanced with local relevance and response
Research reveals the best tactics for entrepreneurs to spread word of mouth via Twitter
Why doesn’t negative word of mouth happen more often? Because we often feel we’re part of the problem
Ken Wong on new strains in the client-agency marketing relationship
Social groups help consumers build their identities. How do marketers fit in?
And once we decide who ‘you’ are, we may even survive to sell another day
Retail sales may send consumers to their happy places yet they are increasingly wise to the marketer’s ways
When it comes to quality assurance, management teams with personal stakes in product success do it best
From the basement to the boardroom: The analytics revolution is returning us to the Marrakech markets of old
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