mass media
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Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements

microsoft_we_speak_code
With the automation of many sales tasks, salespeople will need to focus on their own killer app - building relationships
mass media

Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements

smartphone home monitoring

Bell, Rogers, and TELUS have been fighting to a standstill since 2013. Instead of continuing a pointless strategy, here’s how they can deliver on a new value proposition

walmart food bank

To reap the benefits of corporate social responsibility, a consistent strategy over at least five years trumps all

friendly salesperson

Friendliness without friendship may undermine customer relationships

procrastination

A carefully crafted reminder notice, with simple language and a firm deadline, turns corporate lallygaggers into timely taxpayers

Disney crowds

Disney researchers decode consumer behaviour to discover untapped value

For tech firms looking to scale at warp speed, marketers must get engineers and salespeople on the same page
Aspiring consultants need the very people skills that sales mavens possess in spades
Thanks to technology and more open-ended customer relationships, a career in sales has a whole new look

Global marketing strategy needs to be balanced with local relevance and response

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