grocery store shelf
When positioning their own store brands, retailers benefit from knowing what consumers look for. When does it make sense for them to share these insights with national brands?
happy worker

How widely job satisfaction is shared across a business unit is a key factor in understanding employee productivity

starbucks rewards

When overhauling their loyalty programs, firms can find a way to leave no customer behind and still make money

surgeon heart

How insights from behavioural economics can help solve thorny social issues

Ever walk a mile in your customers’ shoes? Here’s how to figure out what really makes them loyal and keep coming back for more
boy with telescope
You can learn a lot from distant competitors that your closest rivals overlook
traveller frustration
Does fierce competition lead to better quality products and services? The evidence in the airline industry suggests it does
wolf
Consumers view businesses as people and their transactions as zero-sum games. No wonder we think they’re are out to get us
mass media
Low-budget media channels have a surprising way of boosting the effectiveness of big-ticket TV placements
smartphone home monitoring
Bell, Rogers, and TELUS have been fighting to a standstill since 2013. Instead of continuing a pointless strategy, here’s how they can deliver on a new value proposition
walmart food bank
To reap the benefits of corporate social responsibility, a consistent strategy over at least five years trumps all
friendly salesperson
Friendliness without friendship may undermine customer relationships
Brain scans tell the tale: paying with cash packs an emotional punch
procrastination
A carefully crafted reminder notice, with simple language and a firm deadline, turns corporate lallygaggers into timely taxpayers

Smith School of Business

Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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