For any other profession, customer relationship management is a great marketing tactic. For auditors, it makes them identify too readily with a client’s overly aggressive accounting approach
Bank of Canada's Poloz: Boosting numbers of youth, women, Indigenous people, Canadians with disabilities, and recent immigrants "a prize worth pursuing"
It's assumed that public companies shopping around for a favourable audit opinion have something to hide. Instead, they may be acting as proper corporate stewards