Intuition-Based Decision Making

Data are delightful but intuition is integral when sorting through options and setting a course. Here’s how to use experience and values to make the best decisions
Thursday August 10, 2017 1:00 PM EDT

In the age of Big Data and analytics, it is easy to overlook the importance of intuition for reaching well-grounded decisions. Yet the evidence for “gut feel” is compelling. A recent research study at Tel Aviv University found that executives who relied on their intuition were 90 percent accurate in their decisions. A 2016 University of Cambridge study found that hedge fund traders who relied on their intuition outperformed those who did not use intuition.

Author of Bursting the Big Data Bubble: The Case for Intuition-Based Decision Making, Jay Liebowitz

emphasizes the importance of applying gut feel, experiential learning, and insight as key factors in the executive decision-making process. Many believe intuition is an instinctive “knowing” without the support of logic, analysis, or evidence. In reality, says Liebowitz, intuition “is founded upon the scrutinizing of failures and lessons learned.” He advocates for “rational intuition” whereby both intuition and analytics play complementary roles.

In this 60-minute webinar, participants will learn about:

  • The latest research in intuition as it is applied in a management milieu
  • How to use intuition in a disciplined way to complement data-driven decision making, and how to properly calibrate the two
  • How to develop intuitive awareness
  • Lessons learned from C-level executives and leaders from industry, government, not-for-profits, and universities

Smith School of Business

Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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