Erikson Neilans is in-house neuroscience expert at APA Solutions. He received his doctorate degree in behavioural neuroscience from the University at Buffalo, SUNY, specializing in sensory perception and the impact on decision making. Currently, he is researching and providing his expertise in neuroscience to organizational development of human capital. Erikson is also an expert in both psychophysical and neurophysiological techniques, which have been used to study perception as well as consumer response to various marketing techniques. Erikson is published in numerous peer-reviewed scholarly journals including PLoS One and the Journal of Comparative Psychology.