Why Bad Things Happen to Good Marketers
The need for better marketing management
Marketers have never had a more powerful set of tools and better data than they have today. Hardly a day goes by when we don’t receive notice of some new research or discussion paper that outlines how to put those tools and data to their best use.
And yet, despite all these advances the average tenure of a CMO runs about two fiscal years.
In this webinar Ken presents his observations on why, despite all these advances, marketers still face enormous challenges in getting their organization to approve, let alone execute their programs.
Find out why Ken argues “We don’t need better marketing – we need better marketing management”
Session Leader
Ken Wong
Ken Wong is an associate professor of marketing at Smith School of Business, where he has held both teaching and administrative positions. He was the principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: a distinction that earned him the cover of Canadian Business in April 1994. Ken also sits on several advisory boards and boards of directors. He was named an inductee into the Canadian Marketing Hall of Legends and, in 1998, won the Financial Post’s Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA and executive development programs. Ken’s work has been featured in numerous media and he frequently is asked to address global audiences on business strategy, branding, pricing and retail practice.