The Science of Giving

Translating Consumer Psychology into Stakeholder Insight
Wednesday Nov 19, 2014 1:00 PM EST
The Science of Giving

In this session, Dr. LaBarge will review and integrate research from consumer psychology and discuss how these findings can be applied to better understand donors and volunteers.

Our discussion will include why and how they make the decisions they do about where and how much money and time to dedicate to charitable organizations.

By drawing from research in areas such as information processing, persuasion, decision-making, and self-identity, this session will contribute to a broader, data-based perspective on how to more efficiently and effectively communicate with key stakeholders of a non-profit organization.

Following the presentation will be a session dedicated to Q&A with our speaker.

Smith School of Business

Goodes Hall, Queen's University
Kingston, Ontario
Canada K7L 3N6

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