Marketing in the age of coronavirus. What comes next?

Never before have we seen such a sudden and collective impact on consumers, their psyche, buying patterns and actions
Thursday Apr 23, 2020 1:00 PM EDT
Message in a bottle at the beach.

Worldwide events, from wars to recessions, have always had a profound effect on consumer behaviour. But coronavirus is something new. Never before have we seen such a sudden and collective impact on consumers, their psyche, buying patterns and actions. What comes next? As we move into the post-coronavirus period, marketers face a host of questions. Among them: 

 

• Has coronavirus caused a permanent shift to e-commerce?

• What should marketers do (and not do) as they re-engage with consumers?

• What will the retail landscape look like?

• Are there lessons to be learned from the rapid switch to online buying?

• How will loyalty be affected? 

• What shifts might we see in shopping patterns, both right away and longer term?

• What should marketers take into account as they develop their go-forward strategies?

 

On April 23 at 1 p.m. (EDT), Smith Business Insight and Queen’s Executive Education present a free 60-minute webinar examining these and other important questions. Featuring Smith marketing professor Ken Wong, Sobeys’ senior vice-president of e-commerce, Sarah Joyce, and Bryan Pearson, former CEO of LoyaltyOne and bestselling author of The Loyalty Leap.

Following the presentation, there will be time for a Q&A with our speakers.

 

 

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