Google's Digital Marketing Evangelist Avinash Kaushik is a perceptive, if volcanic, thinker about marketing in the online space. In this podcast, he talks with Neil Bearse of QSB Insight about the interplay among business, consumers, and data. The web, he says, is incredibly efficient at destroying inefficiency and killing ideas and business models that don't work. But how do you sell the idea to organizational colleagues that failing is part of success, and that the "perfect" strategy is doomed to failure? Listen in as Avinash shares his insights and unbridled passions. "I love the internet!" he blurts. "I would marry it!"