Interview With a Marketing Master: Ken Wong

Explore high-priority marketing issues just in time for 2022
60 minutes
Thursday Dec 9, 2021 1:00 PM EST
Ken Wong, Smith School of Business

Ken Wong is one of Canada’s undisputed marketing and brand experts. He has taught many of today’s marketing leaders and he is frequently quoted by the media on marketing and brand strategy issues. 

With another “unprecedented” year of change almost behind us and the opportunities of 2022 just ahead, this insightful interview explores high-priority marketing issues, including:

  • Major trends impacting brands today
  • How consumers are changing and why
  • Lessons from the pandemic. And what’s next
  • The role of “purpose” in marketing
  • Climate change: How can brands lead on sustainability

This session is of special interest to anyone working in marketing, branding and advertising, or who leads their organization’s strategy.

This is Business Now

Purpose matters as much as profit today. Explore insights on sustainability, diversity and social impact.

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