Interview With a Marketing Master: Ken Wong

Explore high-priority marketing issues just in time for 2022
60 minutes
Thursday Dec 9, 2021 1:00 PM EST
Ken Wong, Smith School of Business

Date: Thursday Dec 9, 2021
Time: 1:00 PM EST
Duration: 60 minutes

Ken Wong is one of Canada’s undisputed marketing and brand experts. As the Distinguished Professor of Marketing at Smith School of Business, he has taught many of today’s marketing leaders and he is frequently quoted by the media on marketing and brand strategy issues. 

On Thursday, Dec. 9 at 1 p.m. (EST), join Smith Business Insight and Queen’s Executive Education for an exclusive fireside chat featuring Ken Wong. With another “unprecedented” year of change almost behind us and the opportunities of 2022 just ahead of us, this webinar will discuss high-priority marketing issues, including:

  • Major trends impacting brands today
  • How consumers are changing and why
  • Lessons from the pandemic. And what’s next
  • The role of “purpose” in marketing
  • Climate change: How can brands lead on sustainability

Audience questions: You’re invited to send your marketing and brand questions to Professor Wong in advance here. We’ll answer questions received during the webinar.

This session will be of special interest to anyone working in marketing, branding and advertising, or who leads their organization’s strategy.

Webinar Registration

Interview With a Marketing Master: Ken Wong

Date: Thursday Dec 9, 2021
Time: 1:00 PM EST
Duration: 60 minutes


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