3.5 Instructional Hours

Business Storytelling

Engage and connect in a meaningful way

About the program

From brands reaching customers, to leaders inspiring teams, stories are the fuel that allows messages to move.

Great stories sell, persuade, energize and spread. The rest is just noise.

This new half-day remote learning program will challenge your assumptions and skills about communicating in business today, providing you with the tools, perspectives and frameworks needed for success. You will walk away from the program with the ability to create an endless supply of succinct and purposeful stories.

The included 90-day follow-up plan includes weekly emails and helpful video prompts to consolidate and sustain learnings, and further integrate new skills.

In this program you will learn to:

  • Understand the various storytelling styles in business
  • Recognize the building blocks of a story worth (re)telling
  • Spot the differences between traditional storytelling and business storytelling
  • Utilize a proven framework to craft stories that engage and inspire

Who Should Attend

Any manager or executive who relies on powerful communication to lead, inspire, engage or sell.

Personal benefits

  • Understand your personal communication style and its impact on others
  • Move from simply delivering information to inspiring your team
  • Overcome information overload with focused messaging that sticks
  • Generate an endless supply of succinct and purposeful stories

Organizational benefits

  • Streamline communication within your organization thanks to clear, focused messaging
  • Improve engagement across generations, particularly young talent who respect values over title and authority
  • Greater success with major initiatives, including corporate strategy, crisis response and organizational change

Program content

The program leverages the educational power of multiple teaching tools, including class discussions, role play simulation, and exchange of ideas and perspectives with faculty and fellow participants.

This program is built upon a 4-part Authentic Storytelling framework:

Skill

Establish the skills required to communicate an authentic story, allowing you to influence, engage and inspire those around you.

Capture

Learn to discover and collect the stories hidden within your organization. Document the past, see the present and paint a picture of the future.

Share

Learn methods of sharing stories within your organization, including informing senior stakeholders, enabling them to role model key values and influence others.

Generate

Use your behaviour and actions to foster new stories, creating a powerful ripple effect throughout your organization.

Session Leaders

Session leaders include senior professors from Smith School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today's business world through real-world business experience, Board memberships and their own consulting practices.

Ellen Weiss is founder and principal of BrandFare, a professional consulting organization dedicated to helping people who are dissatisfied with the impact their brand is having in the marketplace. BrandFare uncovers insights and creates high impact strategies for organizations, products, and services across industries to set your brand apart and make every marketing investment more productive. The power of communicating more effectively extends to leaders themselves and Ellen has become an accredited partner in GENIUS Business Storytelling to skill up leaders to make sure their business messages are truly understood, remembered and retold.

Prior to her eighteen years as brand champion and change agent at healthcare giant Warner Lambert, Ellen received her MBA from Adelphi University with honors and her BA in Psychology from Binghamton University. She was selected for the coveted International Women's Forum Leadership Fellows program and remains involved as Board Trustee for IWF New Jersey. When she is not working or working out, Ellen volunteers as mentor for young professionals and for the Center for Hope and Safety.

Enroll Now
Katie Parks

Speak to a member of our team.
Call 1.888.393.2338 or
Monday to Friday. 8:30 am - 4:00 pm EST

Considering the program?
Save your spot while you decide.

Upcoming Sessions

    Remote Learning

  • Jan 14    1:00 PM - 4:30 PM EST
  • Apr 28    1:00 PM - 4:30 PM EDT

Fees

$699 CAD (plus applicable taxes)
All major credit cards accepted.

Notify me of future dates

Located in Canada?

Offset part or all of program fees through the Canada Job Grant

Learn more
canada flag