Caleigh Farrell

Caleigh Farrell is a research strategist and account director at Public Inc, a social purpose business created to mobilize scalable social impact through a belief that “everyone should profit by doing good”. We help our clients – both corporate and non-profit – to more effectively and strategically use their commitments to social causes to drive consumer and donor engagement. Not only will this will lead to greater profit but will tangibly improve the world around us. Before joining Public Inc. in 2013, Caleigh received her Masters of Arts in Anthropology from Western University. Her work as a research strategist allows her to apply this background daily by leveraging Anthropological research methodologies, behavioural analyses, and human insights. Her passion for her work is driven by a need for, and belief in, the strength of collective consumer action.