Sheona Hurd

Sheona Hurd, OLG's Senior Manager, Social Responsibility, is working to help players build safe habits into their gambling experience. She leads RG strategy development, currently focused on OLG's Customer Management program, which includes the development of data analytics and pre-commitment tools. During her ten years working in RG, Sheona developed and implemented the award winning player education programs, KnowYourLimit.ca and It Pays To Know, as well as a globally recognized employee training program with the Centre of Addiction and Mental Health. She has led OLG’s efforts to obtain third-party RG accreditation, including "RG Check" and the World Lottery Association's highest level of certification. Before joining OLG, Sheona was a communications professional with experience in the private and health care sectors.