Sally Atalla

Known as one of Canada's leading serial social entrepreneurs, Andreas was once the CEO of a prominent retail agency - - but then he decided to harness the immense power and reach of the marketing industry and put it to work for the good of society and the planet: He founded Green Rewards, the world's first eco-points program, fused it with the very popular AIR MILES program and ended up rewarding millions of citizens with their favourite loyalty points each time they made healthier or greener shopping choices. He has since co-founded and is now leading Social Change Rewards, a similar social venture with a global focus.

His achievements in influencing and rewarding behaviour change on a mass scale have been recognized by social responsibility leaders from around the world, including The Prince of Wales. He is a prolific writer and speaker, he chairs the advisory board of the Centre for Responsible Leadership at Smith School of Business, he also chairs the national committee on climate change for WWF Canada and he serves on several other academic and non-profit boards. He is a very active member of the Young Presidents' Organization, where he has served as national membership chair for Canada and chair of the Toronto chapter.