Joanna Griffiths

Joanna Griffiths is Chief Knixpert – aka founder & CEO - of Knix Wear, a high-tech women’s underwear brand based in Toronto. Always consumer-focused, Joanna has over seven years of marketing and PR experience. She has worked for Universal Music, the Toronto International Film Festival, the Canadian Broadcasting Corporation and was director of business development for the award-winning social recommendations startup In her former life as an entertainment publicist, Joanna worked with some of the biggest names in music, film and television, including Maroon 5, Sheryl Crow, Robin Thicke, Oprah Winfrey, George Clooney and many more.

Joanna holds a BCOMM from Queen's University and an MBA with distinction from INSEAD, where she won the Women’s Award for Entrepreneurship and the Business Venture Competition for Knix Wear, securing $20,000 to begin the business. Joanna has been quoted in numerous media outlets, including Forbes, Fast Company, the Toronto Star, Women2.0 and the Financial Post. In June of this year, Knix Wear made retail and crowdfunding history by becoming the first crowdfunding campaign to secure a major retailer, when Hudson's Bay placed a nationwide order through Knix Wear's Indiegogo campaign.