Sidneyeve Matrix

Sidneyeve Matrix (PhD Minnesota) is a Queen's National Scholar of Media and Assistant Professor teaching mass communications and marketing, digital media production, film and television studies.

Sidneyeve is a professional speaker and published author on digital culture and commerce. She participates frequently as a digital consumer trends analyst for national and local news media. Her educational technology initiatives and social media research have been featured in University Affairs Magazine, Macleans Magazine, Yahoo!,,, The Toronto Star, The Globe and Mail, and elsewhere. Sidneyeve (@sidneyeve) is listed in the Top Marketing Professors on Twitter, she is a professional blogger for Macmillian Publishers on teaching with technology, and Associate Editor (social media) at the Journal of Professional Communication.