Ersilia Serafini

Ersilia Serafini is a recognized leader in public engagement and outreach - responsible for creating and managing some of the most innovative and effective social marketing programs on air quality and climate change in Canada. She has built her career on creating high energy and solution focused public engagement campaigns. Ersilia is a pro-active, energetic, entrepreneurial individual.

Ersilia Serafini is the CEO of Summerhill www.summerhillgroup.ca an organization founded in 1993. Summerhill develops and execute profitable strategies that move the market toward better choices for consumers and the environment. Summerhill is based in Toronto (with offices in New York, Montreal and Regina), and has 50 full time staff and over 2200 part-time program representatives employed for program delivery across Canada.

Prior to this appointment Ersilia was the Executive Director for Summerhill Impact (formerly Clean Air Foundation). Under Ersilia’s direction, Summerhill Impact increased revenue from $1.1 million in 2004 to $7 million dollars in 2009, expanded to include seven award winning programs, and recently received a contribution of over $74 million from the federal government to expand its vehicle scrappage program.

At the community level, Ersilia lends her expertise on several advisory committees, including the Ontario Environmental Leaders Program, and acting as the environmental representative of the Stakeholder Advisory Committee to the Independent Electricity Systems Operator (IESO). As well, Ersilia volunteers her time with the Foundation for Prader-Willi Research Canada.

Ersilia was named a marketing icon in the making by Strategy Magazine in September 2007. She is also a member of the Climate Project. Having been trained on Al Gore’s Inconvenient Truth presentation, Ersilia has committed to delivering the Climate Change message to Canadian audiences.

Ersilia completed an Honours Bachelor of Science at the University of Toronto with a double major in Biology and Environmental Science and her greatest joy is spending time with her two daughters.