Celia Cruz

Before becoming Ashoka Canada Director, Célia Cruz was the Managing Director of Ashoka Global Fellowship for 1 ½ year and Director of Ashoka in Brazil and Paraguay for five years. Before Ashoka, Célia worked with the Institute for Development of Social Investment, where she was a Program Coordinator for two years, creating community foundations in a number of Brazilian cities. She founded the fundraising consulting firm Philanthropics in 1994 and served as fundraising coordinator for the School of Business Administration of São Paulo, Fundacao Getulio Vargas (EAESP/FGV), until 2000. Célia also served as São Paulo's representative to the Fundraising School of Indiana University's Center for Philanthropy from 2000 - 2003 and taught fundraising from 1995 - 2007 in the 1st management nonprofit program in Latin America. Célia has a master degree on Economic from EAESP/FGV and with exchange at ESSEC, France and York University, Canada. Célia has served on the Board of Directors of several organizations including Associação Rodrigo Mendes, the Brazilian Association of Fundraisers, the Volunteer Center of São Paulo, IMAFLORA, AISEC, and the Committee for Social Engagement of Instituto Akatu and in Canada she is on the board of Roots of Empathy and SIFE/George Brown. Célia is a co-author of fundraising book Captação de Diferentes Recursos para Organizações Sem Fins Lucrativos, 2000.