Leading Cultural Change to Become a Data-Driven Organization


Senior leaders across industries are faced with transforming the culture of their organizations to utilize evidence-based decision making.

The Scotiabank Centre for Customer Analytics at Smith School of Business, is bringing together industry and academic leaders where they can hear from world-class speakers and discuss leadership, innovation, change management and culture in a digitized and transformative world. The conference focuses on a common theme of leadership and change as our Scotiabank partners transition to a digital future.

Conference Agenda

A sample agenda is included below and may change:

08:00 – 08:20 Registration, Breakfast and Networking
08:20 – 08:30 Welcome from Smith School of Business and Scotiabank
08:30 – 09:15 Keynote from SAS Institute - Anne Buff
09:15 – 10:00 Keynote from PWC – Melaina Vinski, Behavioural Economics at PWC
10:00 – 10:30 Break
10:30 – 11:15 Elspeth Murray, Smith
11:15 – 12:00 Mark Shafer, Walt Disney Parks and Resorts
12:00 – 13:30 Lunch
13:30 – 14:15 Gary Kearns, Mastercard Advisors
14:15 – 15:00 Salman Mufti, Smith School of Business
15:00 – 15:45 Mitchel Merowitz, Loyalty One
15:45 – 16:00 Break
16:00 – 16:30 Panel Discussion: Cloud Computing with Michael O’Neill and Chris Dingle
16:30 – 17:15 Julian Barling, Smith School of Business
17:15 – 17:20 Concluding Remarks

Confirmed Speakers

Dr. Julian Barling
Professor of Organizational Behaviour and Borden Chair of Leadership at Smith School of Business

His research interests focus on the nature and development of transformational leadership and employee well-being, and he is also the author of well over 200 research articles and book chapters, and the author or editor of several books.

MacLean’s magazine named Julian as one of Queen’s University’s most popular professors in 1996. Julian received the National Post’s “Leaders in Business Education” award in 2001, and Queen’s University’s Award for Excellence in Graduate Student Supervision in 2008.

Anne Buff

Anne Buff is a member of the thought leadership organization at SAS Institute. As a speaker and author, she specializes in the topics of analytics strategy, data governance and stewardship, data monetization and the analytically savvy organization. Her energy, excitement and enthusiasm for all things data will grab you in ways you never expected, leaving you refreshed and ready to take on your toughest of analytic issues.

Anne has been a specialist in the world of data for almost 20 years and has developed courseware for a wide range of technical concepts and software including SAS® Data Management. In her current role, she leverages her training, consulting experience and data-savviness to lead best practices workshops and facilitate intra-team dialogs to help companies realize their data and analytics potential.

Mr. Gary Kearns
Group Executive, Information Services, Mastercard Advisors

Gary Kearns is Group Executive, Information Services for MasterCard Advisors. He has global responsibility for leading e orts to directly monetize di erentiated data assets, drive growth within core target areas and identify new revenue opportunities in emerging segments at MasterCard.

Mr. Mitchell Merowitz
Vice President, Corporate Affairs, LoyaltyOne

As Vice President, Corporate A airs, Mitchell Merowitz is responsible for the corporate reputation, global privacy practices, regulatory and legislative a airs of LoyaltyOne. As Chief Privacy O cer, Mitchell also oversees the company’s database governance and international consumer privacy and data protection policies.

Dr. Salman Mufti
Associate Dean and Executive Director of Smith School of Business

Salman Mufti is Associate Dean and Executive Director of Smith School of Business - Executive Education. He is also Associate Professor of Management Information Systems at Smith School of Business and Visiting Associate Professor at The Johnson School of Management at Cornell University. His teaching and research specializes in the areas of managerial decision making and information technology strategy.

Dr. Elspeth Murray
Associate Professor & Associate Dean of MBA and Masters Programs; and Director - Queens Centre for Business Venturing (QCED/QCBV) and CIBC Faculty Fellow in Entrepreneurship; Associate Professor of Strategy and New Ventures at Smith School of Business.

Bitten by the entrepreneurial bug early in her career, Dr. Murray went on to create and institute many new venture related activities at Smith School of Business, including a New Venture concentration within the Full-Time MBA Program and several internal Business Plan competitions designed to provide funds for entrepreneurs intending to launch new ventures. As a complement to her work in the new venture eld, Dr. Murray specializes in the management of change. In 2002, she co-authored a book, Fast Forward: Organizational Change in 100 Days, Oxford University Press, with Dr. Peter Richardson.

Mr. Mark Shafer
Walt Disney Parks and Resorts

Mark Shafer, Senior Vice President of Revenue Management & Analytics of Walt Disney Parks and Resorts: His responsibilities include Revenue Management across multiple segments, including Walt Disney World, Disneyland California, and support to Disneyland Paris, Hong Kong Disneyland, Shanghai Disneyland, and Tokyo Disneyland.

Melaina Vinski
Behavioural Economics, PWC

As a Behavioural Economics lead at PwC, Melaina is tasked with building the behavioural consulting practice for the Canadian business through execution of the following:

  • Educating internal and external stakeholders on the principles of and approach to applied behavioural economics
  • Creating, validating, socializing and selling the behavioural economics service offering across all lines of service and industries in which PwC operates (including behavioural economics frameworks, processes, and best practice protocols)
  • Co-leading the PwC Global Behavioural Economics Community of Practice
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  • May 10, 2017
  • 08:00 AM - 05:30 PM
  • Toronto
  • Smith School of Business Toronto Facility
    40 King Street West
    Second Floor

Registration is closed