Anticipating the New Normal: Critical Changes to Plan Today

The changes happening now in commerce and consumer behaviour will not disappear once emergency measures and social distance restrictions begin to lift. New consumer habits are being developed – from e-commerce to curbside pick-up to changed expectations of safety and protection. Businesses need to look long and hard at current business models, strategies and operations to pivot to this new normal. Independent and smaller businesses face particular challenges from the actions of their larger and deeper-pocketed competitors.

Ken Wong identifies the critical changes to expect, and what to do in this unique window of opportunity when everyone is reconsidering their business plans. For those with forethought and willingness to invest, there are opportunities but it requires a clear-eyed, realistic assessment of what the future holds. It is also the time for an important community discussion about the future of an enduring, independent Kingston economy.

Webinar Recording


Ken Wong
Ken Wong Associate Professor & Distinguished Professor of MarketingSmith School of Business, Queen's University

Ken Wong is the Distinguished Professor of Marketing at Smith School of Business, where he has held both teaching and administrative positions. He was the principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: a distinction that earned him the cover of Canadian Business in April 1994. Ken also sits on a number of advisory boards and board of directors.

As a teacher, Ken has received numerous awards for his courses in strategic planning, marketing and business strategy. Most recently, he was named an inductee into the Canadian Marketing Hall of Legends. In 1998, Ken won the Financial Post's Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and executive development programs. Ken’s work has been featured in numerous social media and he frequently is asked to address global audiences on matters of business strategy, branding, pricing and retail practice.