Effective Marketing to Drive Sales

Marketing without a clear cut strategy is like fishing without bait. You might catch something, but the results are dubious at best. When approaching the market, it is critical to align your sales and marketing efforts and to build strong relationships between your functional teams. Whether you need to launch a product or service, kick-start stagnated growth, or you simply want to realize better returns from your marketing investment, this event is for you.

On Monday, June 4th, join Queen’s Venture Network (Calgary) as we sit down with a panel of seasoned entrepreneurs, marketing, and sales experts who understand there is no one-size-fits-all solution to implementing effective sales and marketing techniques, and will share strategies to get the best out your marketing efforts.

You will learn how to effectively support sales and supercharge your company’s growth through this candid discussion with our industry experts, as they share their stories from the trenches of their success and challenges.

Thank you to our Community Sponsors

Salesforce
Deloitte
Macquire
Tecterra

Details

  • Monday, June 4th, 2018
  • 5:30pm – 8:00pm
  • Saltlik, 101 8 Ave SW, Calgary, AB
  • Complimentary

Register

 
 
 
 


Moderator

Robyn Hounjet
Founder, Studio Creative | Marketing Director, Fio Connect

After graduating from Queen's University Commerce degree in 2012, Robyn moved back to Calgary and began her sales career at Shaw Communications. Her roles spanned multiple business units, and she eventually became the youngest Account Executive in Shaw Business. While she loved her experience at Shaw, she was itching to take the leap into the world of entrepreneurship. In February of 2016, Robyn left Shaw to join sales consulting startup Fio Connect, as well as begin her own marketing agency, recently rebranded as Studio Co.Creative. Her favourite thing to do is help entrepreneurs and small businesses launch, grow, or rebrand in a beautiful and authentic way.

Robyn lives by her mother's words: "Do good work, with good people, for good purpose."

Panelists

Stephen King

Stephen King
CEO & Co-Founder of CMO4Hire

Stephen King is a technical CEO/CMO that excels at both 20,000-foot strategy and roll-up-your-sleeves execution. He’s a co-founder of several companies, most notably Greenpoint Software (professional tax software exited to Intuit Canada in 2000). Stephen currently leads www.CMO4Hire.com, an online marketing agency where he combines his business leadership, computer science degree, marketing battle-scars, big data analytics, and creative skills to help companies of all sizes/industries with digital transformation and technology commercialization. Stephen is passionate about the Alberta tech ecosystem; he is a co-founder and director of the A100, founded Mobile Monday Calgary, and was Entrepreneur-in-Residence at AcceleratorYYC.

Stan Peake

Stan Peake
Business Breakthrough Coach & Speaker at InSite Performance Coaching

Entrepreneur by nature, coach by trade, catalyst by approach; Stan Peake lives to help values-based leaders discover and live up to their potential. With entrepreneurial expertise spanning 4 businesses in 3 industries over 13 years; and 15 years of leadership and executive management experience, Stan gets business, and he gets entrepreneurs. He is certified as an executive coach (certified by John Mattone, Steve Jobs’ former executive coach), corporate facilitator, and is also certified in cultural transformation tools and over 65 tools that help to create awareness, change, and results in leaders and teams. A dynamic speaker, passionate and wise coach, and gifted writer – Stan is the go to for leaders and businesses who want to get unstuck and make their vision a reality.

Carey Houston

Carey Houston
Founder, 321 Growth Academy

Carey is a proven strategic tech executive, with over 20 years’ experience. She’s got insights - and battle scars - from her marketing, sales, product and ops experience in 6 tech startups in both Toronto and Calgary, as well as having run her own services company here in Calgary. Carey’s latest adventure is 321 Growth Academy - a program to help B2B entrepreneurs acquire the sales, marketing, people and product skills they need to drive growth. Carey is an A100 member, an active volunteer mentor with the Venture Mentoring Service of Alberta, and an MBA from Ivey School of Business.

Jessa Jenning
Senior Manager Commercial Sales, Western Canada at Salesforce

Jessa started with Salesforce in 2009 and has seen the company grow from 2400 to 30k+ employees and from 1B to 8B+ in revenue. Jessa was one of a handful of women in the Toronto office back in 2009 and helped launch the first women's network at Salesforce which has since grown into a company wide initiative. Originally from Victoria, in 2014 Jessa took the opportunity to move out to Vancouver to help launch a local sales office and was an instrumental part of growing the Western Canadian business and sales teams to over 40 people in the last 3 years. Today, 7 roles and almost 9 years later, Jessa leads the growth business sales team that is focused on helping small & medium sized businesses grow by optimizing and scaling their sales, marketing and service teams.