Art of Influencing:
The Power of Social Endorsement to Drive Sales

Brand spend on Influencer Marketing continues to grow exponentially year on year. Forbes Magazine states that over 73% of marketing departments have allocated a budget towards influencer marketing spend and ION research suggests that 71% of consumers are more than likely to purchase based on social media endorsement.

Why? Increased engagement, customer loyalty, and connectivity. Influencers are yielding the power to introduce new audiences through authentic, unique, and targeted content by leveraging social media conversations.

Join QVN Toronto on Tuesday, May 15th as we hear a variety of perspectives on in what way influencers can help your company drives sales, how it should be structured, and what it takes to become an influencer.

Thank you to our Community Sponsors

Agency logo


  • Tuesday, May 15th
  • 5:30pm–9:00pm
  • SmithToronto, 200 Front Street West, 30th floor
  • Complimentary




Tom Yawney
Partner @TheInfluenceAgency

The Influence Agency facilitates partnerships between brands and Influencers to create campaigns that are authentic and engaging with unprecedented reach. As a partner and digital strategist, Tom is experienced in helping companies establish and build their online presence through design work, unique content creation, influencer marketing, and community engagement. Tom has created custom digital marketing plans for over 145 clients, written nationally televised scripts for the Olympics, NHL. MLB, NFL, NBA, NASCAR, the Stanley Cup Playoffs, and SportsCentre. He has also written and produced original content that has been picked up by the Globe and Mail, Toronto Sun, CBC, Metro, and National Post as well as worked as a live television host for TV Cogeco, Rogers TV, and multiple guest appearances on MTV.

Ori Raynai

Ori Raynai was born in Toronto, Canada and grew up with a passion for Hockey, Sports, Computers, and Technology. With over 49,000 followers on Instagram, the Canadian social media influencer has worked with multimillion dollar companies including Adidas, Mercedes Benz, Jagermeister, Nike, and Redbull. Ori has also produced and worked on music videos for Canadian artist Allan Rayman and travelled all across the U.S. shooting for another major Canadian artist Jessie Reyez.

Krystin Lee
Suburban Faux-Pas

With over 187,000 followers on Instagram, Krystin Lee is one of Canada’s top Canadian social media influencers. Her lifestyle blog, Suburban Faux-Pas is a where Krystin has shared snippets of her current inspirations including fashion, beauty, decor and more. She began blogging in 2012 and simply saw it as a means to share her creativity through an outlet. Krystin never imagined it would come so far! Not only has her side-hustle gained her an extremely engaged following, but her classic style has helped her become a paid influencer for lifestyle brands too. Krystin’s secret? Creating IRL connections.

Dave Bouskill and Deb Corbeil

Dave and Deb run the award winning travel blog Forbes magazine named them one of the top 10 Travel Influencers in the world for 2017. The Planet D works regularly as influencers with brands and destinations and are currently on the digital influencer advisory board for Visit California.The Planet D has been named as one of the top travel Instagram accounts by the likes of USA Today, Forbes, Harpers Bazaar and Reader’s Digest.Their photography and storytelling have been featured by National Geographic, BBC World, Red Bull, Martha Stewart and Mashable.