SimplyFeed.me aims to revolutionize how we consume, and innovate how we live. By providing residents of Kingston with an alternative to grocery shopping, planning, and consumption, we hope to reduce food waste, save time and money. Pre-portioned meal ingredient delivery is a new wave of the future. Facilitating the cooking experience at home SimplyFeed.me will infuse the fun back into cooking. In order to attract a higher percentage of customers, our recipes will provide variance to accommodate different religions, cultures, nationalities, and lifestyle choices. The initial supply will include 12 recipes that will offer gluten free, salmon, chicken, and shrimp options. The consumer will have the option to use the “a la carte” recipe selection, or subscribe to a weekly “subscription” service that will be a recurring billing cycle that will deliver different recipes every week. The recipes will be catered to each individual based upon their preferences and physical traits. The primary goal of the company is to provide the consumer with the worry-free convenience of meal ingredient delivery to induce inspiration in the kitchen. This can be used as a fun experience to share with friends and family at special occasions or a regular occurrence for people who have limited time to shop for groceries but still value a homemade meal. We are offering customers a service that makes grocery shopping, meal selection, and cooking easier.