The focus of this course is to provide students with the knowledge, skills, and tools that form the basis required to identify, analyze, plan, and execute a new venture activity. It also provides a depth of understanding of the practical realities of new ventures and growing a small business. This course requires a high degree of self-study as the major project involves the detailed analysis, planning and presentation of a business plan for a new venture proposal. Students are expected and encouraged to use this course to assess and plan actual new venture opportunities that they may seriously consider. Guest speakers, cases and concepts will be utilized to allow the student to better understand the exciting and challenging realities of entrepreneurship and managing new ventures.

This course is restricted to students enrolled in the 3rd or 4th year of the Commerce Program, or students enrolled in the Electrical and Computer Engineering (ECE) Innovation Stream.

PREREQUISITES: COMM 201, COMM 301 and COMM 302 (for students enrolled in the ECE Innovation Stream)