This course provides students with a knowledge of the concepts of marketing as well as an understanding of how these concepts are applied in the management of the firm. Specifically, the objectives are: to provide a working knowledge of the basic theories and concepts in marketing; to develop decision making skills and abilities and to gain experience in developing marketing strategies and plans. The course is taught using a combination of lectures, discussions, case analyses, student presentations, and exams.

Restrictions: This course is restricted to students enrolled in the 2nd year or greater of their program (excludes Commerce). CIB students may enroll in COMM 231 under their home degree, or COMM 631 under CIB certificate program.

Exclusions: No more than one course from COMM 231 or COMM 631. No more than 6.0 units from any COMM 200-level course.