The main goal of this course is to introduce data as one of the main business assets in the modern digital economy and data science tools as essential parts of the competitive strategy of the enterprise. The course will present a systematic view of analytics starting with descriptive for the essential understanding of the data, moving onto predictive to identify trends and opportunities, and completing the view with prescriptive to arrive at data-driven decisions.

Prerequisite - COMM 162

This course is restricted to students enrolled in the 3rd or 4th year of the Commerce Program or by permission of the instructor.