The service sector represents over 75% of employment and GDP in North America. The marketing of services is different from the marketing of products. In this course, students develop an understanding of the unique challenges of marketing services. To accomplish these objectives, the course will be taught using a combination of lectures, discussions, case analyses, assignments, and an exam.
Prerequisite - COMM 132
This course is restricted to students enrolled in the 3rd or 4th year of the Commerce Program.