Helping busy people make a difference 2008

Michael Organ, BCom'88
profile from 2008

In 2008, Michael spoke to Smith Magazine about his online volunteer directory, Charity Guide.

To drive traffic to the site, Michael pioneered search-engine advertising that linked Charity Guide’s volunteer opportunities to secondary search terms. Within six weeks, his website had more online traffic than the United Way’s site.

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“Within six weeks, Michael Organ's, BCom'88, website had more online traffic than the United Way.”