The Gist: making sports inclusive 2019

Jacie deHoop, Ellen Hyslop and Roslyn McLarty, BCom'14
profile from 2019

Jacie deHoop, Ellen Hyslop and Roslyn McLarty

While working corporate jobs in Toronto, classmates and friends Jacie deHoop, Ellen Hyslop and Roslyn McLarty noticed that women weren't getting a lot of the headlines in sports coverage and that most sports media was targeted at a male audience.

"Sports can really feel like a boys' club," said Jacie. In answer, they created The Gist, a sports news outlet with content created by and for women. Since launching, the group was accepted into the Digital News Innovation Challenge and the trio left their corprate jobs to work on The Gist full time."Our vision is for The Gist to be that go-to source for sports for women across North America," Jacie explained.

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