A master of reinvention 2017

When Smith Magazine caught up with Gord Ray in 2017, he was two years into his role as brand development lead for Northern Europe at Instagram. For many, this would be the ultimate career achievement; for Gord, it was pushing just another step in a wide-ranging career that has crossed continents and industries, spurred by his curiosity, hard work and a love for new experiences. From stints in advertising, sales and publishing, to taking time away from the corporate world to build a school in Zambia, there has rarely been a dull moment for the Canadian expat over the last two decades.

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