AutoShare 2014

Kevin McLaughlin, BCom'89

Kevin McLaughlin

Motivated by a love for the environment, Kevin McLaughlin launched AutoShare in 1998. As an early player in the car-sharing space, Kevin soon realized that people were interested in the business for reasons that he hadn't even considered: convenience and cost savings were both important factors for Autoshare customers. Building on this growing fan base, Kevin relied on his previous work in media to get the word out about AutoShare and the concept of car sharing in general, which paid off years later as the market became more crowded. "There are so many different angles to the AutoShare store," said Kevin, "the environment, cost savings, startups and technology - there have always been new angles to cover."

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